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The Outdoor Group, home to explosive growth brands like Elite Archery, Scott Archery, Custom Bow Equipment, Duel Game Calls, announced today that they have selected Ken Jefferies & Associates to represent the growing array of products offered by The Outdoor Group.

“We’ve seen incredible growth over the past eight years,” said Greg Steil, CEO of The Outdoor Group. “We have found the partnership with Ken to be a natural fit for The Outdoor Group. Ken and his team share our vision of ‘customer first,’ and they have the processes and team in place to support our growing network of dealers with boots on the ground. We couldn’t be more excited to start this new chapter for The Outdoor Group, and I can’t think of a better partner than Ken and his team to grow with us.”

The Outdoor Group is the leading manufacturer of archery and hunting products. With a headquarters in upstate New York and a manufacturing facility in Stanton, Kentucky, The Outdoor Group has developed a reputation for high-quality product development and manufacturing.

Ken Jefferies & Associates is the leader in manufacturers’ representation firms in the outdoor industry. The firm offers premier sales representation, product, and program development services for a long list of premium brands in the space. While dealers will recognize the same names they’ve grown accustomed to working with, the partnership will greatly expand the network of knowledgeable and experienced TOG representatives available to them.

 “The Outdoor Group has grown into a powerhouse in the outdoor space,” said Ken Jefferies, president of KJ&A. “The brands under the umbrella of The Outdoor Group are premium, high-quality, and in-demand brands. We are thrilled to begin this partnership and to represent these brands the only way we know how: with integrity and purpose – and by earning our customer’s business every single day. We are excited about the future and are thrilled for the opportunity to partner with The Outdoor Group.”

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